Sharp, Pragmatic, and Friendly Counsel for New Franchise System - Best in the Bay Area
I interviewed a dozen or so franchise attorneys before going with Rob. After our first chat, I knew I wanted to work with him - he wasn't pushy and really just wanted to give me sound advice from the start. It was so refreshing to work with someone who was really genuine and thoughtful.
Now back to his work. We were new to franchising but not new to business - in fact, our team has a few serial entrepreneurs. That said, we knew enough to know that we needed an expert to guide us through this process as franchising is a completely different ballgame. We engaged Rob from the beginning of the process (reviewing our FDD) to final execution of our franchise agreements. Here's what I liked most about Rob:
1. He was SHARP on details - Rob pointed out a number (and I mean a lot) of issues that we needed to address. Franchise agreements are really setup to be one-sided in favor of the franchisor and Rob helped us navigate through many onerous terms to either eradicate or shape them to be more favorable.
2. He was very PRAGMATIC - Rob did a good job of reviewing our agreements and coming up with a good game plan for negotiations. Some attorneys will fight tooth and nail for an all or none solution - this rarely ends up favorable for anyone. In fact, in my experience, this will likely end up with the client walking away from the deal with a lot of attorney's hours. NOT Rob, he respected everyone's time and our budget. He helped us figure out the best approach to getting a deal done.
3. He was EXTREMELY EASY TO WORK WITH - I work with many attorneys across different industries and I can easily say that Rob would be one of the friendliest. One of the challenges I faced talking to other franchise attorney's was that they were very "unapproachable" - almost giving the sentiment that I should be lucky to get their time. Not Rob, whenever we spoke, it was all about me and what I needed - no condescending tone.
Going into any new venture can be kind of scary. With Rob, we felt very confident the whole way through. We continue to work with Rob today and would gladly give him a glowing recommendation.